Disney+ Hotstar Unites Marvel Magic with Indian Stars for Deadpool & Wolverine Launch

Disney+ Hotstar has unveiled a high-octane campaign to celebrate the OTT debut of Marvel Studios’ Deadpool & Wolverine. By enlisting Bollywood action icon Vidyut Jammwal and YouTube sensation Bhuvan Bam, this initiative bridges the gap between Marvel’s universal appeal and Indian audiences.

Available in Hindi, Tamil, Telugu, and English, the film ensures an inclusive experience for viewers across the nation.

Vidyut Jammwal: The Face of Action and Energy

Renowned for his unparalleled martial arts skills and adrenaline-charged performances, Vidyut Jammwal embodies the spirit of Deadpool & Wolverine. A dedicated action aficionado, Jammwal expressed his excitement over the film’s breathtaking stunts and striking visuals.

“I’m someone who enjoys action films; Deadpool & Wolverine took me on a ride unlike any other,” Jammwal enthused. “The action in this film is exactly why I love this genre—jaw-dropping stunts, epic visuals, and I’m excited to watch the bromance between Ryan Reynolds and Hugh Jackman again. Wolverine has always been iconic for me, and seeing him back in action with Deadpool is pure magic.”

He highlighted the significance of regional language availability, adding, “What makes it even better is that it’s available in Hindi, Tamil, and Telugu, so Marvel fans get to enjoy all that action and energy in a way that feels even closer to home. It’s a ride you won’t want to miss!”

Bhuvan Bam: Humor Meets Heroics

Infusing humor and relatability, Bhuvan Bam added his trademark comedic flair to the campaign. Known for his engaging sketches and mass appeal, Bam brought a playful dimension to the intense action narrative of Deadpool & Wolverine.

“I’ve always admired Ryan Reynolds for his sharp wit and perfect timing—he’s just unbeatable when it comes to delivering a punchline!” Bam remarked.

“Watching him as Deadpool team up with Wolverine’s raw intensity makes for an insane combo that has you hooked from start to finish. There’s everything from wild action and razor-sharp comedy to real camaraderie and superpowers that are just epic to watch.”

Emphasizing the local connection, Bam said, “For fans like me who love seeing these larger-than-life heroes in our own language, this one’s a total treat. I can’t wait for everyone to dive into this desi-style blockbuster experience—it’s the perfect mix of masala and dhamaal!”

Pioneering Interactive Campaigns

Disney+ Hotstar went beyond traditional promotion with a trailblazing campaign designed to engage fans directly. Collaborating with platforms like PhonePe, Snapchat, and MCanvas, the initiative showcased creative and immersive content to draw users into Marvel’s universe.

A highlight of the campaign was the animated content on PhonePe, where fans could interact with their favorite characters in innovative ways.

Additionally, Snapchat’s custom lenses allowed users to step into the Marvel world, creating a personalized experience that resonated with diverse audiences.

This multi-faceted strategy linked Marvel’s global narratives to Indian cultural elements, ensuring the campaign appealed to fans from all walks of life. By tapping into the immense popularity of Jammwal and Bam, Disney+ Hotstar amplified anticipation, turning the OTT debut of Deadpool & Wolverine into a nationwide sensation.

A Tailored Marvel Experience for Indian Fans

Disney+ Hotstar’s campaign for Deadpool & Wolverine underscores the power of localization in bridging global entertainment with regional audiences.

By incorporating renowned Indian personalities and interactive digital features, the platform successfully delivered Marvel’s action-packed storytelling with a uniquely Indian touch.

The availability of the movie in multiple regional languages further cemented its position as a blockbuster accessible to all.

With Vidyut Jammwal championing action and Bhuvan Bam embodying humor, the campaign brought a fresh dynamic to Marvel’s celebrated characters. Fans can now immerse themselves in this thrilling cinematic journey, reimagined for Indian audiences, on Disney+ Hotstar.